Poor Man's Friend
Visual identity for independent record label specialising in roots and reggae revival music. Inspired by the colours, textures and typography of the soulful 60s and 70s roots, reggae and rocksteady records. I created a visual language to reflect the brands' values of soul, strength and unity and their aim to connect people through music. The label is rooted in representing great quality music that lives in our hearts and souls; music that unifies the old with the new.